Salesforce Certified Pardot Consultant Practice Exam

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Question: 1 / 125

Which of the following actions does NOT cause a prospect record to sync between Pardot and your CRM?

Receiving or opening an email

Updating assigned user for the lead or contact record

When considering the syncing behavior between Pardot and a CRM, it's essential to understand how each action affects the prospect record. Updating the assigned user for the lead or contact record does not trigger a sync because this action does not directly alter the prospect's data or attributes that Pardot relies on to sync information.

In contrast, receiving or opening an email, updating form field values, and creating new custom fields all involve changes to a prospect's status or information that Pardot monitors for updates. For instance, interactions such as receiving or opening an email will register engagement and can affect scoring or status within Pardot, prompting a sync to reflect these activities. Additionally, changes made to form field values directly modify the prospect's data, necessitating an update between Pardot and the CRM. Creating new custom fields, while a more administrative change, may still reflect in the synced data if attributes associated with prospects are introduced or modified.

Thus, updating the assigned user does not influence or modify the underlying data about the prospect, making it the action that does not cause a sync between Pardot and the CRM.

Updating form field values

Creating new custom fields

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